Keyboard Confessions

Your new favorite Friday email. It’s a bit ridiculous, a bit satire, and a whole lot of relatable. Each week, I’ll be pulling back the curtain on the hilarious, often absurd, truths of the work-from-home hustle—because we all know entrepreneurship isn’t as polished as it looks.

Adding Whimsy Flipped The Switch and suddenly… everything felt electric! ⚡️

There are two types of people in business. (ok, there are more, but humor me for this analogy)

The ones trying to become more professional…

…and the ones who were never professional to begin with and are just out here making it work anyway.

Hi. It’s me. I’m the second one. 💁‍♀️

My business has never been well-behaved. It has never followed “the rules”. It has never once said, “You know what would be a great idea? Let’s be calm and predictable today.” 🤣

Absolutely not.

This business has always been a little… spicy. 🌶️

But this year?

I made a list of words to describe how 2026 will go for me.

I decided to become more whimsical.

Which feels like telling a cat to become more cat-like. 🐈‍⬛

Like… how much further can we really take this?

So naturally, I looked up the definition of whimsy to make sure I wasn’t about to accidentally ruin my life.

Whimsy: playfully quaint or fanciful behavior, especially in an appealing and amusing way.

And I thought… oh, ok. Perfect.

So basically I just need to take what I’m already doing… and add a little ✨intentional delight✨ on top.

Because here’s the thing I started noticing:

There’s chaotic…
and then there’s chaotic with personality.

And those are not the same.

One feels like you’re winging it and hoping for the best. The other feels like you’re doing something different on purpose.

Guess which one people trust more?

Yeah.

So I started upgrading my chaos.

Not toning it down.
Absolutely not.

Refining it.

Curating it.

Giving it a little sparkle and a wink like, “Yes, I meant to do that.” 😉

And here’s what that looked like in real life:

Instead of just throwing out ideas, I started packaging them in a way that felt fun to talk about.

Instead of naming things something safe, I named them something I actually enjoyed saying out loud.

Instead of writing the same meh emails as everyone else, I write emails that get clicked before their coffee’s even finished brewing! And people don’t just read them, they reply. They buy. They share them. They pin them to their Trello board! 🤩

And, this one’s my fave, one time instead of doing a regular, predictable promo like a very responsible business owner…

I hid a cookie somewhere on my website. 🍪✨

No announcement banner. No giant flashing “SALE!!!” energy.

Just a tiny, sneaky cookie living its best life on a random page, with an email that had a clue to follow. And when you clicked it…

Boom.
Confetti cannons straight to the face.

(Okay fine, your screen… but emotionally? Your face.) 🎉😁

And a surprise discount unlocked like you just completed a side quest in a video game.

Was this necessary?
Absolutely not.

Did it make the entire experience 10x more fun for everyone involved?

YES.

And that’s the point.

Because I could have just said, “Here’s a sale. Here’s a code. Please buy.”

Which works. It’s fine. It’s… what everyone else does.

Or…

I could turn it into something people wanted to participate in.
Something they’d remember.
Something they’d tell someone else about like, “Wait you have to go find this thing…”

That’s whimsy in business.

It’s not about making things harder.

It’s about making them more interesting.

And suddenly?

My business didn’t just feel chaotic.

It felt alive.

And people can feel that. It’s like electricity ⚡️💥

Because the truth is, there are a LOT of people out here doing things “right.”

Clean branding.
Perfect messaging.
Very organized. Very sensible.

And that’s great.

But also… it’s everywhere.

And then there are people who make you stop scrolling because you don’t quite know what they’re about to say next.

That’s whimsy.

It’s not about being random.

It’s about being delightfully unpredictable.

It’s the difference between:

“I know exactly what this is going to be”
and
“Wait… where is she going with this?”

And in a world where attention is basically a scarce resource…

I’ll take the second one every time.

So if your business already has a little chaos in it (and I have a feeling it might)…

You don’t need to fix it.

You might just need to own it.

Shape it.
Play with it.
Turn it into something people enjoy being part of.

Because when your business feels fun to you?

That energy shows up everywhere.

In your content.
In your offers.
In the way people respond to you.

And suddenly, you’re not trying to “stand out.”

You just… do.

Which is a much easier (and fun) way to live, if you ask me.

xo,
Melissa (your highly whimsical, slightly spicy friend)

P.S. If you’re sitting there thinking, “Okay but I still don’t have anything to actually SELL with all this whimsy…”

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Loving these Keyboard Confessions?
Let me know! Hit reply, I love chatting with my peeps! 🫶

PPS. Wanna skip the guesswork and grab a bundle biz that’s already working?

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Melissa Rezza PLR Cookie Jar http://www.plrcookiejar.com melissa@plrcookiejar.com LOGIN

P.S: Want to see more from the PLR Cookie Jar? Check out all our templates in our shop HERE​

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