Keyboard Confessions

Your new favorite Friday email. It’s a bit ridiculous, a bit satire, and a whole lot of relatable. Each week, I’ll be pulling back the curtain on the hilarious, often absurd, truths of the work-from-home hustle—because we all know entrepreneurship isn’t as polished as it looks.

To Swear, or Not to Swear? That is The Question.

I was voice-to-texting an idea the other day while pacing around my kitchen like a woman who has had exactly one cup too many of ambition. 🧋✨

And my phone — bless it — transcribed everything.

Including the swears.

Not dramatic swears. Not “flip a table” swears. Just the casual, everyday kind you release into the atmosphere when technology betrays you or a cabinet door hits your elbow for the third time in one week.

Very normal adult punctuation.

But when I reread the draft, I had that moment.

You know the one.

Where you stare at a word and think:

“Are you staying… or are you getting escorted out of this email?”

Because swearing in business content can be weird.

It’s not about morality. It’s not about class. It’s not about being edgy.

It’s about signal.

Swearing in real life? Feels neutral. Feels human. Feels like oxygen. I actually do it a lot, without even noticing, until one of my kids yells “hey add a quarter to the swear jar” 😆

Swearing in a sales email? Suddenly it’s a branding decision.

And that fascinates me.

Because no one tells you this when you start an online business.

They tell you about niches and funnels and ideal customers and lead magnets. And “passive income”, the magical unicorn. 🦄

They do not tell you that one random four-letter word can quietly shift how someone perceives your competence, your products, or your entire business.

Or your maturity.

Or your vibe.

And here’s the strange social math I’ve observed:

The people who don’t care about swearing… truly do not care. You could add one. Remove one. Replace it with “goshdarn.” They are unbothered. They came for the idea.

But the people who do care?

They don’t throw tomatoes.

They don't clutch their pearls.

They just… slightly lean back.

It’s subtle. It’s internal. It’s that tiny micro-flinch that says, “Hmm. Not sure I love that.”

And micro-flinches in business are interesting.

Because sometimes they matter.

Not because we need to tiptoe around the internet like it’s a posh royal tea party.

But because distraction is expensive.

If I’m talking about building momentum, or launching your digital products, or finally pressing publish instead of reorganizing your Google Drive for the 13th time, I don’t want the most memorable part of the email to be a swear word.

I want it to be the idea.

And that’s where this gets juicy.

Because this isn’t actually about swearing.

It’s about unnecessary friction.

There’s bold-on-purpose. And then there’s loud-for-no-reason.

There’s authenticity. And then there’s accidental alienation.

And sometimes we confuse those.

We think being “real” means saying exactly what we’d say in our kitchen at 9:42pm when the Wi-Fi cuts out. 🤬

But business isn’t your kitchen.

It’s a room you built intentionally.

And every word you put in it is furniture.

So the question isn’t:

“Am I making everyone comfortable?”

I’m not trying to make everyone comfortable. That sounds exhausting.

The question is:

“Is this word strengthening the message… or just drawing attention to itself?”

Because sometimes a well-placed swear hits like when the bass drops in your favorite song, it just makes the whole sentence land harder.

And sometimes it’s just seasoning that overpowers the dish.

And now I’m in my kitchen pacing again thinking about how wild it is that language works this way.

Because what do you feel when you read swearing in business content?

Do you trust someone more because they sound unfiltered?

Do you feel like they’re trying too hard?

Do you not notice at all?

Your reaction is data.

Hit reply and tell me your thoughts! 🤓

Brand voice isn’t about being polished or uncensored.

It’s about intention.

So for me, most of the time, the swear gets cut. Not always, because I am, after all, just human. And sometimes, a sentence needs that extra razzle dazzle. 💃

And it's not because I’m trying to be squeaky clean.

Not because I’m scared of offending the internet, because I definitely am not.

But because if it doesn’t make the idea stronger, I don’t need it competing for attention.

And occasionally?

If voice-to-text captures a perfectly timed “holy sh*t” and it genuinely makes the story better?

It survives.

Because the rule isn’t “never.”

The rule is “on purpose.”

That’s it.

That’s the whole secret.

XO,
Melissa (Your slightly spicy, mostly strategic entrepreneur)

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Loving these Keyboard Confessions?
Let me know! Hit reply, I love chatting with my peeps! 🫶

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Melissa Rezza PLR Cookie Jar http://www.plrcookiejar.com melissa@plrcookiejar.com LOGIN

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